Festivities will showcase store’s natural pet food offerings, grooming and self-wash pet spa; a portion of proceeds to benefit local pet rescue and training organizations

 Madison, WI – September 19, 2017 – EarthWise Pet Supply, which opened its doors in August, will host a grand opening pet party on Saturday, October 7 from 10am – 5pm. All festivities are free and open to the public and, of course, pets are always welcome. A portion of proceeds will benefit pet rescue and training organizations EarthWise has committed to supporting on an ongoing basis including Fetch, OccuPaws, Underdog Pet Rescue, Golden Rule and Capital K9s.

Guests and pets at the grand opening will be able to meet rescue pets available for adoption and interact with vendor representatives to find out more about their products and pet nutrition. Everything in the store will be 10% off, the self-wash spa service will be $10 off and special prizes and free samples will be available throughout the day.

Tim Hagen and Jeff Clark, who live in the nearby Vilas neighborhood, are the owners of the new holistically-focused pet supply shop, the first Wisconsin location of the growing national franchise. Customers will be greeted by Siena, a one-year-old Bassett and Labrador (Bassador) mix Hagen and Clark adopted with the help of Fetch. Siena’s official title is EarthWise “AmBassador.”

“There’s a huge population of pet lovers in Madison, like us, and we’re thrilled to be bringing them high-quality, respected natural pet food brands to help keep their pets as healthy as possible,” says Hagen.

With an emphasis on reputable natural pet foods, EarthWise offers nationally-recognized, leading brands including Fromm (Wisconsin-based), NutriSource (Minnesota-based), Stella & Chewy’s (Wisconsin-based) and more. In addition, the store features a full range of pet supplies and accessories including treats, toys, collars and leashes. The store currently stocks locally-sourced items such as collars, doggie bowties and collar flowers from Waupun-based Paws Up Petgear, and Hagen and Clark are actively working to source additional specialty accessories and treats from more local vendors. EarthWise also offers complete grooming services and a self-wash station for pets.

The success and rapid growth of EarthWise Pet Supply nationally has proven there is significant demand for higher quality pet products. At the start of 2017, there were 44 locations nationwide. By the end of this year, approximately 15 more – including the Madison location –  are slated to open.

EarthWise Pet Supply is open Monday through Friday 10am to 7pm, Saturday 10am to 5pm and Sunday 11am to 5pm. The store can be reached at (608) 284-9007, and more information is available online at EarthWisePet.com/Madison. For updates about the October 7 celebration, follow the Facebook page at Facebook.com/EarthWisePetMadison/.

(Read more about Earthwise and its owners in Our Lives’ September issue)