The big changes continue for Madison’s Plan B. On Monday, the embattled nightclub announced that former Inferno owner Apollo Marquez had been brought on as a co-owner alongside Rico Sabatini.
Sabatini co-founded the business with Corey Gresen in 2009, but left to pursue a career in real estate in 2015. Gresen then brought on two partners–Albert Borokhim and Josh Scherer–who jointly ran the operation until January 2019 when Sabatini bought out all three shares and took back sole ownership.
Marquez is well-known in Madison for having run the beloved Inferno from 1996 to 2015. The club was known as a haven for darker, alternative nightlife, including having been the home of the Leather & Lace fetish night that has since moved to Plan B.
“I am beyond thrilled to have Apollo join me in this venture,” Sabatini said in a notice posted to the Plan B Facebook page. “He is a veteran in [the] club scene and his expertise is invaluable. Big things are coming!”
Among the ongoing changes touted in the announcement, the club’s new owners say they’ve lowered prices to be more in line with “other Madison venues,” eliminated the cover for patrons 21+ on Thursday and Friday nights, and are making staffing changes to “be a more representative and inclusive environment.”
Building maintenance updates are also in the works, according to Sabatini, including adding an official and permanent green room for performers, and fixes to dilapidated bathroom facilities. In order to defray some of those costs, as well as outstanding debts owed by the club, Plan B is organizing a weekend-long benefit event that will also be used as a way to rebuild community goodwill after a series of events and accusations rocked the club in January.
Dubbed “Show A Little Love”, the benefit will be held February 8-10 and is slated to include karaoke with DJ Cover Gurrrl (Gresen), a dance party with one-time Plan B promoter Lizzy T and another with DJ Tim Walters, as well as other performances yet to be announced. The event is also the official afterparty of the “Love Is Love” benefit for LGBTQ youth being held at the Madison Museum of Contemporary Art on February 9.
Other major changes appear likely for the space as it looks to rebuild and re-brand itself in the coming months. What all that ultimately includes, and how the community responds, are still up in the air.