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WI LGBT Chamber Lunch & Learn: Branding
April 23, 2019 @ 12:00 pm - 1:00 pmFree – $10
* Is LGBTQ hosted
* May be of interest to the LGBTQ community
Align your life (+) work to serve your people, live your purpose and create an impact.
What’s the deal with brand purpose? It goes beyond a color palette and creatively considered logo design – it’s about knowing the heart and soul that drives the organization. Whether the leader of a for profit or nonprofit organization, it’s important to recognize the need for this deeper level of identity for your brand.
Purpose-driven companies are on the rise, in part driven by purpose-based entrepreneurs, and in part by consumer demands on the marketplace. What’s more, purpose-driven organizations more easily realize success: 85% of purpose-led companies reported growth in 2016, according to the Global Purpose Index, versus 42% of non-purpose companies who actually cited a drop in revenue.
The first step in creating a purpose-driven brand is to go back to its roots. We explore our individual purpose as leaders, founders and creators of the company to then step into creating a purposeful brand identity filled with heartfelt stories and soul-fulfilling work.
Our presenter is Lyssa Schmidt. She is a purpose-driven entrepreneur with 15 years experience in the communications industry, ranging from journalism and PR to marketing and branding. She is the founder, writer and brand strategist at Presence&Company.
The Lunch & Learns are FREE for Chamber members and $10.00 for non-members.
Please register below for the event nearest you.
Tuesday, April 23 – 12:00 to 1:00 p.m.
1243 North 10th Street , Suite 200
Milwaukee, WI 53205
Tuesday, April 30 – 12:00 to 1:00 p.m.
316 W Washington Ave #675
Madison, WI 53703
Wednesday, May 8 – 12:00 to 1:00 p.m.
620 E. Longview Dr.
Appleton, WI 54911
- April 23, 2019
12:00 pm - 1:00 pm
- Free – $10
- Event Categories:
- Informational, Social
- Event Tags:
- branding, lunch and learn, Milwaukee, professional, Wisconsin, Wisconsin LGBT Chamber of Commerce