Monona, WI – The Monona East Side Business Alliance is hosting their second annual business trade show, EXPOtential, presented by Monona State Bank. The event is on Thursday, April 7 from 4:00 p.m. to 7:00 p.m. at Harley-Davidson of Madison, 6200 Millpond Road, Madison, WI 53718. 30 area businesses in the health and wellness, financial services, retail, construction, and personal and professional services sectors will exhibit. The event is free to attend and is open to all.

This year’s event will bring back the Exhibitors Passport Game. Attendees that play will be entered into a prize drawing with the grand prize being a 50” TV. New this year is the prize wheel providing chances to win more prizes like a pair of tickets to the Wisconsin Film Festival’s sold out opening night, a Nike golf bag, unlimited yoga gift certificates, $50 gift card to Flea’s Floor Market, Rewards Play Points for Ho-Chunk Gaming, restaurant gift cards, Bucky Badger gear and more. For the Harley enthusiasts, or those who want to pretend to be one, stop by the staged photo booth. It will be completely equipped with a Harley motorcycle and biker wear to set the scene. Participants can snap selfies with their phones and post them on social media with #mesba.

Jeff Olson, Vice President of Monona State Bank, says, “Monona State Bank associates had a great experience at EXPOtential last year and we are looking forward to an even bigger event in 2016. EXPOtential is the perfect combination of showcasing products and services while networking with business professionals in a unique way.”

Free food and beverages will be provided. Attendees will experience amazing business connections when meeting the Monona east side business community. Don’t miss out on this opportunity to grow your network and have some fun at the same time.

Executive Director, Kristie Schilling, stated, “EXPOtential is our largest event of the year. We’re looking forward to welcoming 200-250 people at the event. We’re excited to provide an opportunity where people can get to know the Monona east side business community all in one place at this fun and unique trade show.”

For up-to-date details and a list of exhibitors visit or go to the Monona East Side Business Alliance’s Facebook Page.

The Monona East Side Business Alliance is a private, not for profit, membership-driven organization comprised of approximately 300 businesses, civic organizations, educational institutions and individuals. For more information, visit or contact Kristie Schilling, Executive Director of the Monona East Side Business Alliance at (608) 222-8565 or